Danny Sullivan made some good points that they wanted to show up for a keyword phrase, but that phrase didn’t occur on the site’s home page. Linkbait doesn’t have to be sneaky or cunning great content can be linkbait as well, if you let people know about it. I recommended looking for good ways to attract links: surveys, articles about the crazy construction levels in Vegas, contests–basically just looking at ways to create a little buzz, as opposed to standard corporate brochureware sites. There was nothing compelling or exciting about the site. The real estate site was functional (~100-ish pages about different projects + 10 about us/contact sort of pages) about Las Vegas real estate, but it was also pretty close to brochureware. Holy crawp this is taking forever to write. No diss was intended to Site Explorer I think it’s a fine way to explore urls I just don’t think was trying to pull any tricks with lowercasing their titles to search engines (not that cloaking to lowercase a title is something that it would help a site anyway). I gently tried to suggest that it might be a Site Explorer issue, which a few people took as a diss. It all checked out–no cloaking going on to Google. The site was definitely hitting a “this is a legit site” chord for me, and I didn’t think they were cloaking, so I checked with a quick wget and also told Googlebot to fetch the page. Danny and Todd noticed a mismatch between uppercase url titles on the live pages and lowercase url titles according Yahoo!’s Site Explorer, and a few folks started to wonder if cloaking was going on. Instead of hundreds of links all on one page, you could organize your articles chronologically (each year could be a page), alphabetically, or by topic. So how should a webmaster make a sitemap on their site when they have hundreds of articles? My advice would be to break the sitemap up on your pages. Greg Boser managed to find a sitemap-type page that listed hundreds of articles, but in my opinion it only looked bad because the site has been live since 1996 and they had tons of original articles that they had written over the years. The site owner said that Google was doing fine on this site, but Yahoo! didn’t seem to like it. I’d actually heard of this site before (), and everything I checked off-page and on-page looked fine. If I can spot duplicate content in a minute with a search, Google has time to do more in-depth duplicate detection in its index. The wrong thing to do is to try to add a few extra sentences or to scramble a few words or bullet points trying to avoid duplicate content detection. One thing to do is to find ways to incorporate user feedback (forums, reviews, etc.). We discussed the difficulty of adding value to feeds when you’re running lots of sites.
The larger issue was searching for a few words from a description quickly found dozens of other sites with the exact same descriptions. The other sites offered overlapping content and overlapping pages on different urls. For one thing, I was immediately able to find 20+ other sites also belonged to the promotional gifts person. The promotional gifts company had a couple issues. Once again, I sat on the end and had my wireless and VPN working so that I could use all of my Google tools. For most of the sites I tried to give positive advice, but I wasn’t afraid to tell people of potential problems. In his PubCon recap, Barry said I ripped on sites. We discussed a promotional gifts company, the Dollar Stretcher site, a real estate company in Las Vegas, a chiropractic doctor, a real estate licensing company, a computer peripheral site, a hifi sounds store, and a day spa in Arizona.
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The idea behind a site review panel is that people volunteer their sites and get advice on how to do things better. I missed a few other sessions on Thursday, but I figured it was worth it to be prepared.Īround 1:30, Brett had signed me up for a site review panel with Greg Boser, Tim Mayer, Danny Sullivan, and Todd Friesen, with Jake Baillie moderating.
(I hate seeing the same presentations over and over again at conferences, so I always try to make a new presentation for each show.)īy 9am, I was still really behind, so I decided to skip Danny’s keynote and kept chugging. Whew! I hunkered down in the speaker room and started working on my slides.
It was still tucked away under a table, untouched. I woke up early on Thursday and was at the convention center by 8am to check on my backpack and laptop.
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